1/23/2024 0 Comments Balenciaga nasa bomber![]() “People will keep wearing clothes they love until they fall apart. Like you see people have been having this year.” The future of clothing aesthetics, Gvasalia imagines, is the logical extension of what’s already happening among the climate-emergency-aware generation. Then you go to a black forest, led by a white rabbit to an illegal rave. People go to meet in different suburbs, an arty underground area. It starts in a Balenciaga store in a city center, which could be anywhere. “It’s about the comeback of youth-where nature and youth coexist,” he says. “I asked them to imitate couture poses, which actually turned out to look like how gaming characters stand at the beginning of a game.” So that’s the start-and how the basic look book content was shot IRL. He says it took a hundred people to pull off what is boasted of as a record-breaking “volumetric” video project escapade-meaning (I think) the hours of expertise and advanced technology that it took to digitally scan the Balenciaga models and their movements in a studio in Paris, and then transform them into avatars. There are levels and levels to explore in what Gvasalia is engaging with now, and only one of them is the fact that on the tech side he teamed up with Unreal Engine, the games engine of Epic Games. “We started working on this in April, since we knew that fashion shows would be out of the question.” Afterworld: The Age of Tomorrow, an allegorical adventure, a collection, and a break into the lived world of millions of players, is launching today. Absent physical shows, Demna Gvasalia has turned game designer. At the final count of what’s happened in fashion communication in this mind-exploding year of 2020, here comes Balenciaga.
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